Social media is modifying the way consumers and health communities interact. Various social media tools are available and they can be used to enhance and enrich professional networking and education, patient care and education, public health programs and many more. When used wisely and intelligently, social media platforms offer the potential to boost individual and public health.
Social media has stretched its horizon far beyond being a tool for individuals to share their personal lives to encouraging severe discussion on technology and business. It is a universal shift in a way how patient and healthcare industry interacts. But as a regulated industry, earlier many healthcare institutes have averted the use of social media. However, lately, some healthcare providers are realising the fact that there are ample of opportunities to serve the patients primarily and the doctors as well while building awareness and enhancing their brand.
Patients are existing and active social media users. They consider themselves to be a part of this tribe and they are likely to believe others who are there on social media than any other sources. It is quite obvious that they will use social media to interact with each other to exchange their experiences in both rare and common disease and health issues.
Even doctors can use this medium to network professionally with co-workers and peers and can share medical knowledge within the medical fraternity. Some even confirm that the credibility and authenticity of social media can bring about better quality care.
Digiwale, a digital marketing agency in Pune strongly believes that social media agencies should start concentrating on this emerging domain which is going to be a growth hacker in future. This platform is going to be very effective among the patients and doctors which will possibly improve health outcomes.
Digiwale
3 & 4, C Wing, Shalini Residency
Near Sai Sahwas Society , ICICI Bank, Karvenagar
Pune, Maharashtra 411052 India
Website - http://www.digiwale.com
